SKY Arts Sting

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Sky Arts is the home of classic and contemporary culture. The Digital TV Channel dedicated to music, books, film, theatre, dance, opera, arts and documentaries.

Sky Arts and Sky Creative hosted a competition to find fresh, new design talent. The brief required animators to design a 20 second animation that reveals, creates or fills the word “Arts”. The letterforms had to be based on the logo that they supplied. The client wanted left field interpretations of Art as a concept as well as express the Sky Arts brand. The brief was to do something that surprises, delights or even shocks us.

Bloom Studio took on the challenge and crafted a contemporary piece over a week of intense work, while working on clients projects at the same time. Late nights for all the team but it was a great experience.

The finalists can be viewed here.

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